PROBLEMS
Diversion
Diversion is the unauthorized redirection of a product to another sales channel or geography. Perhaps certain of your products are authorized for sale in a particular geography, but you are finding them being sold in another – the gray market. Or perhaps your products are to be sold by authorized dealers only and yet are being found available at unauthorized outlets. In either case, your organization and your brand’s integrity are victims of diversion.
Using Stealth Mark® technology, when your product is found in an unauthorized location or outlet, you can immediately identify both the initial source of distribution and its legitimate destination.